Novartis Agricultural Discovery Institute, Inc. (A)
West, Jonathan and Kasper, Christian G. (2000) Novartis Agricultural Discovery Institute, Inc. (A). Other. Harvard Business School. Full text not available from this repository. Official URL: http://dx.doi.org/10.1225/601010 AbstractDescription:
Steve Briggs, a PhD biologist, is asked to propose a strategy to take global life-science giant Novartis into the rapidly expanding field of plant genomics.
Learning Objective:
Considers options in designing networked R&D facility.
Setting:
Basel; Biotechnology industry; $20 billion revenues; 10,000 employees; 1999
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