Incat
West, Jonathan and Kasper, Christian G. (2000) Incat. Other. Harvard Business School. Full text not available from this repository. Official URL: http://dx.doi.org/10.1225/601045 AbstractDescription:
Incat is a cutting-edge manufacturer of high-speed aluminum catamaran ferries. The company has been an entrepreneurial success story, growing to be the largest private employer in its home state of Tasmania, Australia. By 2000, Robert Clifford, the company's dynamic CEO and founder, must choose between two lucrative orders for different ferry designs. One order builds off of the current 96-meter design while the other would push Incat to make a quantum jump to 200 meters. Analysis of the tradeoffs in this "bet-the-company" decision raises issues of manufacturing complexity, operations capabilities, and the challenges of sustainable growth.
Setting:
Tasmania; Shipbuilding industry; $100 million revenues; 1,000 employees; 2000
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