diff --git a/Makefile b/Makefile
index 993356b..e470885 100644
--- a/Makefile
+++ b/Makefile
@@ -1,10 +1,10 @@
 all: spark pyspark
 
 spark: spark/Dockerfile spark/start-master.sh spark/start-worker.sh
-	docker build -t analytics/spark:latest -f $< $@
+	docker build $(BUILD_OPTS) -t analytics/spark:latest -f $< $@
 
 pyspark: pyspark/Dockerfile pyspark/kernel.json pyspark/pyspark-kernel.sh
-	docker build -t analytics/pyspark:latest -f $< $@
+	docker build $(BUILD_OPTS) -t analytics/pyspark:latest -f $< $@
 
 kafka: kafka/Dockerfile kafka/start-kafka.sh
-	docker build -t analytics/kafka:latest -f $< $@
+	docker build $(BUILD_OPTS) -t analytics/kafka:latest -f $< $@