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<meta content="Jones, Colin D." name="eprints.creators_name" />
<meta content="Hecker, Rob" name="eprints.creators_name" />
<meta content="Colin.Jones@utas.edu.au" name="eprints.creators_id" />
<meta content="Rob.Hecker@utas.edu.au" name="eprints.creators_id" />
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<meta content="Copyright 2003 World Scientific Publishing Company. Reproduced in accordance with the publishers policy. Electronic version of an article published as Journal of Enterprising Culture, 11 (4). pp. 359-378. DOI:10.1142/S0218495803000123.
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<meta content="At present, the rate of small firm adoption of the Internet's ubiquitous World Wide Web (the web) far exceeds the actual exploitation its commercial potential. An inability to strategically acquire, comprehend and use external knowledge is proposed as a major barrier to optimal exploitation of the Internet. This paper discusses the limitations of applying market orientation theory to explain and guide small firm exploitation of the web. Absorptive capacity is introduced as an alternative theory that when viewed from an evolutionary perspective provides potentially more insightful discussion. An inability to detect emerging business model dominant designs is suggested to be a mixture of the nature of the technology that supports the Internet and underdeveloped small firm knowledge processing capabilities. We conclude with consideration of the practical and theoretical implications that arise from the paper. " name="eprints.abstract" />
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<h1 class="ep_tm_pagetitle">e-Extinction: An Illusion of Knowledge, The Presence of Ignorance, or Evolutionary Fate?</h1>
<p style="margin-bottom: 1em" class="not_ep_block"><span class="person_name">Jones, Colin D.</span> and <span class="person_name">Hecker, Rob</span> (2003) <xhtml:em>e-Extinction: An Illusion of Knowledge, The Presence of Ignorance, or Evolutionary Fate?</xhtml:em> Journal of Enterprising Culture, 11 (4). pp. 359-378. ISSN 0218-4958</p><p style="margin-bottom: 1em" class="not_ep_block"></p><table style="margin-bottom: 1em" class="not_ep_block"><tr><td valign="top" style="text-align:center"><a href="http://eprints.utas.edu.au/834/1/12920390.pdf"><img alt="[img]" src="http://eprints.utas.edu.au/style/images/fileicons/application_pdf.png" class="ep_doc_icon" border="0" /></a></td><td valign="top"><a href="http://eprints.utas.edu.au/834/1/12920390.pdf"><span class="ep_document_citation">PDF</span></a> - Full text restricted - Requires a PDF viewer<br />3264Kb</td></tr><tr><td valign="top" style="text-align:center"><a onmouseover="EPJS_ShowPreview( event, 'doc_preview_840' );" href="http://eprints.utas.edu.au/834/2/p359.pdf" onmouseout="EPJS_HidePreview( event, 'doc_preview_840' );"><img alt="[img]" src="http://eprints.utas.edu.au/style/images/fileicons/application_pdf.png" class="ep_doc_icon" border="0" /></a><div class="ep_preview" id="doc_preview_840"><table><tr><td><img alt="" src="http://eprints.utas.edu.au/834/thumbnails/2/preview.png" class="ep_preview_image" border="0" /><div class="ep_preview_title">Preview</div></td></tr></table></div></td><td valign="top"><a href="http://eprints.utas.edu.au/834/2/p359.pdf"><span class="ep_document_citation">PDF (Author version)</span></a> - Requires a PDF viewer<br />73Kb</td></tr></table><p style="margin-bottom: 1em" class="not_ep_block">Official URL: <a href="http://dx.doi.org/10.1142/S0218495803000123">http://dx.doi.org/10.1142/S0218495803000123</a></p><div class="not_ep_block"><h2>Abstract</h2><p style="padding-bottom: 16px; text-align: left; margin: 1em auto 0em auto">At present, the rate of small firm adoption of the Internet's ubiquitous World Wide Web (the web) far exceeds the actual exploitation its commercial potential. An inability to strategically acquire, comprehend and use external knowledge is proposed as a major barrier to optimal exploitation of the Internet. This paper discusses the limitations of applying market orientation theory to explain and guide small firm exploitation of the web. Absorptive capacity is introduced as an alternative theory that when viewed from an evolutionary perspective provides potentially more insightful discussion. An inability to detect emerging business model dominant designs is suggested to be a mixture of the nature of the technology that supports the Internet and underdeveloped small firm knowledge processing capabilities. We conclude with consideration of the practical and theoretical implications that arise from the paper. </p></div><table style="margin-bottom: 1em" cellpadding="3" class="not_ep_block" border="0"><tr><th valign="top" class="ep_row">Item Type:</th><td valign="top" class="ep_row">Article</td></tr><tr><th valign="top" class="ep_row">Additional Information:</th><td valign="top" class="ep_row">Copyright 2003 World Scientific Publishing Company. Reproduced in accordance with the publishers policy. Electronic version of an article published as Journal of Enterprising Culture, 11 (4). pp. 359-378. DOI:10.1142/S0218495803000123.
The definitive published version is available online at: http://www.worldscinet.com/jec/jec.shtml</td></tr><tr><th valign="top" class="ep_row">Keywords:</th><td valign="top" class="ep_row">Small Firms, Market Orientation, Absorptive Capacity, Evolutionary Theory, and The Internet</td></tr><tr><th valign="top" class="ep_row">Subjects:</th><td valign="top" class="ep_row"><a href="http://eprints.utas.edu.au/view/subjects/350209.html">350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350209 Small Business Management</a><br /><a href="http://eprints.utas.edu.au/view/subjects/350204.html">350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research</a><br /><a href="http://eprints.utas.edu.au/view/subjects/350213.html">350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350213 Electronic Commerce</a></td></tr><tr><th valign="top" class="ep_row">ID Code:</th><td valign="top" class="ep_row">834</td></tr><tr><th valign="top" class="ep_row">Deposited By:</th><td valign="top" class="ep_row"><span class="ep_name_citation"><span class="person_name">Mr Colin D Jones</span></span></td></tr><tr><th valign="top" class="ep_row">Deposited On:</th><td valign="top" class="ep_row">15 Mar 2007</td></tr><tr><th valign="top" class="ep_row">Last Modified:</th><td valign="top" class="ep_row">09 Jan 2008 02:30</td></tr><tr><th valign="top" class="ep_row">ePrint Statistics:</th><td valign="top" class="ep_row"><a target="ePrintStats" href="/es/index.php?action=show_detail_eprint;id=834;">View statistics for this ePrint</a></td></tr></table><p align="right">Repository Staff Only: <a href="http://eprints.utas.edu.au/cgi/users/home?screen=EPrint::View&eprintid=834">item control page</a></p>
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