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<meta content="Mesiti, Luciano" name="eprints.creators_name" />
<meta content="Vanclay, Frank" name="eprints.creators_name" />
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<meta content="Frank.Vanclay@utas.edu.au" name="eprints.creators_id" />
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<meta content="extension, grape-growing, rural sociology, Sunraysia, targeting, typology." name="eprints.keywords" />
<meta content="Fourteen styles of viticulture are defined: Astute Business Grower; Experimentalist Grower;
Industry-Endorsed Early Adopter; Professional Scientific Manager; Experienced Manager; Labour-Efficient
Grower; Low-Input Sustainable Agriculture Grower; Traditional Grower; Ethnic Grower; Conventional Grower;
Retiree Grower; Hobby Grower; Sea-Change Grower; and Marginal Grower. The methodology to identify these
farming styles included 6 focus groups in Mildura, Victoria, a face-to-face interview with 142 grape-growers in the
Sunraysia region of Victoria, and qualitative interviewing with industry personnel and extension staff. Problems of
social desirability response bias, the lack of self-identification by growers with styles, and literacy and other
methodological issues meant that qualitative, participatory (emic) methods for identifying styles were not reliable.
Following considerable immersion in the field, the researchers identified, on the basis of expert judgment
(etic classification), the 14 farming styles in viticulture which they regard as a typology of ideal types. Benefits of
the identification of farming styles in viticulture in terms of extension are discussed." name="eprints.abstract" />
<meta content="2006" name="eprints.date" />
<meta content="published" name="eprints.date_type" />
<meta content="Australian Journal of Experimental Agriculture" name="eprints.publication" />
<meta content="46" name="eprints.volume" />
<meta content="4" name="eprints.number" />
<meta content="585-593" name="eprints.pagerange" />
<meta content="10.1071/EA05103" name="eprints.id_number" />
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<meta content="Black A (2000) Extension theory and practice: a review. Australian
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and Economic Research Centre, Central Queensland University:
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<meta content="Fourteen styles of viticulture are defined: Astute Business Grower; Experimentalist Grower;
Industry-Endorsed Early Adopter; Professional Scientific Manager; Experienced Manager; Labour-Efficient
Grower; Low-Input Sustainable Agriculture Grower; Traditional Grower; Ethnic Grower; Conventional Grower;
Retiree Grower; Hobby Grower; Sea-Change Grower; and Marginal Grower. The methodology to identify these
farming styles included 6 focus groups in Mildura, Victoria, a face-to-face interview with 142 grape-growers in the
Sunraysia region of Victoria, and qualitative interviewing with industry personnel and extension staff. Problems of
social desirability response bias, the lack of self-identification by growers with styles, and literacy and other
methodological issues meant that qualitative, participatory (emic) methods for identifying styles were not reliable.
Following considerable immersion in the field, the researchers identified, on the basis of expert judgment
(etic classification), the 14 farming styles in viticulture which they regard as a typology of ideal types. Benefits of
the identification of farming styles in viticulture in terms of extension are discussed." name="DC.description" />
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<h1 class="ep_tm_pagetitle">Specifying the farming styles in viticulture</h1>
<p style="margin-bottom: 1em" class="not_ep_block"><span class="person_name">Mesiti, Luciano</span> and <span class="person_name">Vanclay, Frank</span> (2006) <xhtml:em>Specifying the farming styles in viticulture.</xhtml:em> Australian Journal of Experimental Agriculture, 46 (4). pp. 585-593. ISSN 0816-1089</p><p style="margin-bottom: 1em" class="not_ep_block"></p><table style="margin-bottom: 1em" class="not_ep_block"><tr><td valign="top" style="text-align:center"><a href="http://eprints.utas.edu.au/2512/1/0604_Mesiti_Vanclay_AJEA_viticulture_styles.pdf"><img alt="[img]" src="http://eprints.utas.edu.au/style/images/fileicons/application_pdf.png" border="0" class="ep_doc_icon" /></a></td><td valign="top"><a href="http://eprints.utas.edu.au/2512/1/0604_Mesiti_Vanclay_AJEA_viticulture_styles.pdf"><span class="ep_document_citation">PDF</span></a> - Full text restricted - Requires a PDF viewer<br />95Kb</td><td><form method="get" accept-charset="utf-8" action="http://eprints.utas.edu.au/cgi/request_doc"><input value="3305" name="docid" accept-charset="utf-8" type="hidden" /><div class=""><input value="Request a copy" name="_action_null" class="ep_form_action_button" onclick="return EPJS_button_pushed( '_action_null' )" type="submit" /> </div></form></td></tr></table><p style="margin-bottom: 1em" class="not_ep_block">Official URL: <a href="http://dx.doi.org/10.1071/EA05103">http://dx.doi.org/10.1071/EA05103</a></p><div class="not_ep_block"><h2>Abstract</h2><p style="padding-bottom: 16px; text-align: left; margin: 1em auto 0em auto">Fourteen styles of viticulture are defined: Astute Business Grower; Experimentalist Grower;
Industry-Endorsed Early Adopter; Professional Scientific Manager; Experienced Manager; Labour-Efficient
Grower; Low-Input Sustainable Agriculture Grower; Traditional Grower; Ethnic Grower; Conventional Grower;
Retiree Grower; Hobby Grower; Sea-Change Grower; and Marginal Grower. The methodology to identify these
farming styles included 6 focus groups in Mildura, Victoria, a face-to-face interview with 142 grape-growers in the
Sunraysia region of Victoria, and qualitative interviewing with industry personnel and extension staff. Problems of
social desirability response bias, the lack of self-identification by growers with styles, and literacy and other
methodological issues meant that qualitative, participatory (emic) methods for identifying styles were not reliable.
Following considerable immersion in the field, the researchers identified, on the basis of expert judgment
(etic classification), the 14 farming styles in viticulture which they regard as a typology of ideal types. Benefits of
the identification of farming styles in viticulture in terms of extension are discussed.</p></div><table style="margin-bottom: 1em" border="0" cellpadding="3" class="not_ep_block"><tr><th valign="top" class="ep_row">Item Type:</th><td valign="top" class="ep_row">Article</td></tr><tr><th valign="top" class="ep_row">Keywords:</th><td valign="top" class="ep_row">extension, grape-growing, rural sociology, Sunraysia, targeting, typology.</td></tr><tr><th valign="top" class="ep_row">Subjects:</th><td valign="top" class="ep_row"><a href="http://eprints.utas.edu.au/view/subjects/300000.html">300000 Agricultural, Veterinary and Environmental Sciences</a><br /><a href="http://eprints.utas.edu.au/view/subjects/300302.html">300000 Agricultural, Veterinary and Environmental Sciences > 300300 Horticulture > 300302 Plant Growth and Development</a><br /><a href="http://eprints.utas.edu.au/view/subjects/300100.html">300000 Agricultural, Veterinary and Environmental Sciences > 300100 Soil and Water Sciences</a></td></tr><tr><th valign="top" class="ep_row">Collections:</th><td valign="top" class="ep_row">UNSPECIFIED</td></tr><tr><th valign="top" class="ep_row">ID Code:</th><td valign="top" class="ep_row">2512</td></tr><tr><th valign="top" class="ep_row">Deposited By:</th><td valign="top" class="ep_row"><span class="ep_name_citation"><span class="person_name">Scholarly Publications Librarian</span></span></td></tr><tr><th valign="top" class="ep_row">Deposited On:</th><td valign="top" class="ep_row">22 Nov 2007 12:06</td></tr><tr><th valign="top" class="ep_row">Last Modified:</th><td valign="top" class="ep_row">01 Feb 2008 15:31</td></tr><tr><th valign="top" class="ep_row">ePrint Statistics:</th><td valign="top" class="ep_row"><a target="ePrintStats" href="/es/index.php?action=show_detail_eprint;id=2512;">View statistics for this ePrint</a></td></tr></table><p align="right">Repository Staff Only: <a href="http://eprints.utas.edu.au/cgi/users/home?screen=EPrint::View&eprintid=2512">item control page</a></p>
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