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<title>UTas ePrints - Understanding and promoting adoption of conservation practices by rural landholders</title>
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<meta content="Pannell, D. J." name="eprints.creators_name" />
<meta content="Marshall, G. R." name="eprints.creators_name" />
<meta content="Barr, N." name="eprints.creators_name" />
<meta content="Curtis, A." name="eprints.creators_name" />
<meta content="Vanclay, Frank" name="eprints.creators_name" />
<meta content="Wilkinson, R." name="eprints.creators_name" />
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<meta content="Frank.Vanclay@utas.edu.au" name="eprints.creators_id" />
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<meta content="article" name="eprints.type" />
<meta content="2007-12-11 05:00:31" name="eprints.datestamp" />
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<meta content="Understanding and promoting adoption of
conservation practices by rural landholders" name="eprints.title" />
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<meta content="300000" name="eprints.subjects" />
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<meta content="agriculture, economics, extension, innovation, learning, natural resource management,
personality, policy, psychology, social issues, sociology, trials." name="eprints.keywords" />
<meta content="Research on the adoption of rural innovations is reviewed and interpreted through a cross-disciplinary
lens to provide practical guidance for research, extension and policy relating to conservation practices. Adoption of
innovations by landholders is presented as a dynamic learning process. Adoption depends on a range of personal,
social, cultural and economic factors, as well as on characteristics of the innovation itself. Adoption occurs when
the landholder perceives that the innovation in question will enhance the achievement of their personal goals.
A range of goals is identifiable among landholders, including economic, social and environmental goals.
Innovations are more likely to be adopted when they have a high ‘relative advantage’ (perceived superiority to the
idea or practice that it supersedes), and when they are readily trialable (easy to test and learn about before adoption).
Non-adoption or low adoption of a number of conservation practices is readily explicable in terms of their failure
to provide a relative advantage (particularly in economic terms) or a range of difficulties that landholders may have
in trialing them." name="eprints.abstract" />
<meta content="2006" name="eprints.date" />
<meta content="published" name="eprints.date_type" />
<meta content="Australian Journal of Experimental Agriculture" name="eprints.publication" />
<meta content="46" name="eprints.volume" />
<meta content="11" name="eprints.number" />
<meta content="1407-1424" name="eprints.pagerange" />
<meta content="10.1071/EA05037" name="eprints.id_number" />
<meta content="TRUE" name="eprints.refereed" />
<meta content="0816-1089" name="eprints.issn" />
<meta content="http://dx.doi.org/10.1071/EA05037" name="eprints.official_url" />
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<meta content="Research on the adoption of rural innovations is reviewed and interpreted through a cross-disciplinary
lens to provide practical guidance for research, extension and policy relating to conservation practices. Adoption of
innovations by landholders is presented as a dynamic learning process. Adoption depends on a range of personal,
social, cultural and economic factors, as well as on characteristics of the innovation itself. Adoption occurs when
the landholder perceives that the innovation in question will enhance the achievement of their personal goals.
A range of goals is identifiable among landholders, including economic, social and environmental goals.
Innovations are more likely to be adopted when they have a high ‘relative advantage’ (perceived superiority to the
idea or practice that it supersedes), and when they are readily trialable (easy to test and learn about before adoption).
Non-adoption or low adoption of a number of conservation practices is readily explicable in terms of their failure
to provide a relative advantage (particularly in economic terms) or a range of difficulties that landholders may have
in trialing them." name="DC.description" />
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<h1 class="ep_tm_pagetitle">Understanding and promoting adoption of conservation practices by rural landholders</h1>
<p style="margin-bottom: 1em" class="not_ep_block"><span class="person_name">Pannell, D. J.</span> and <span class="person_name">Marshall, G. R.</span> and <span class="person_name">Barr, N.</span> and <span class="person_name">Curtis, A.</span> and <span class="person_name">Vanclay, Frank</span> and <span class="person_name">Wilkinson, R.</span> (2006) <xhtml:em>Understanding and promoting adoption of conservation practices by rural landholders.</xhtml:em> Australian Journal of Experimental Agriculture, 46 (11). pp. 1407-1424. ISSN 0816-1089</p><p style="margin-bottom: 1em" class="not_ep_block"></p><table style="margin-bottom: 1em" class="not_ep_block"><tr><td valign="top" style="text-align:center"><a href="http://eprints.utas.edu.au/2666/1/0611_Pannell.pdf"><img alt="[img]" src="http://eprints.utas.edu.au/style/images/fileicons/application_pdf.png" class="ep_doc_icon" border="0" /></a></td><td valign="top"><a href="http://eprints.utas.edu.au/2666/1/0611_Pannell.pdf"><span class="ep_document_citation">PDF</span></a> - Full text restricted - Requires a PDF viewer<br />147Kb</td><td><form method="get" accept-charset="utf-8" action="http://eprints.utas.edu.au/cgi/request_doc"><input accept-charset="utf-8" value="3526" name="docid" type="hidden" /><div class=""><input value="Request a copy" name="_action_null" class="ep_form_action_button" onclick="return EPJS_button_pushed( '_action_null' )" type="submit" /> </div></form></td></tr></table><p style="margin-bottom: 1em" class="not_ep_block">Official URL: <a href="http://dx.doi.org/10.1071/EA05037">http://dx.doi.org/10.1071/EA05037</a></p><div class="not_ep_block"><h2>Abstract</h2><p style="padding-bottom: 16px; text-align: left; margin: 1em auto 0em auto">Research on the adoption of rural innovations is reviewed and interpreted through a cross-disciplinary
lens to provide practical guidance for research, extension and policy relating to conservation practices. Adoption of
innovations by landholders is presented as a dynamic learning process. Adoption depends on a range of personal,
social, cultural and economic factors, as well as on characteristics of the innovation itself. Adoption occurs when
the landholder perceives that the innovation in question will enhance the achievement of their personal goals.
A range of goals is identifiable among landholders, including economic, social and environmental goals.
Innovations are more likely to be adopted when they have a high ‘relative advantage’ (perceived superiority to the
idea or practice that it supersedes), and when they are readily trialable (easy to test and learn about before adoption).
Non-adoption or low adoption of a number of conservation practices is readily explicable in terms of their failure
to provide a relative advantage (particularly in economic terms) or a range of difficulties that landholders may have
in trialing them.</p></div><table style="margin-bottom: 1em" cellpadding="3" class="not_ep_block" border="0"><tr><th valign="top" class="ep_row">Item Type:</th><td valign="top" class="ep_row">Article</td></tr><tr><th valign="top" class="ep_row">Keywords:</th><td valign="top" class="ep_row">agriculture, economics, extension, innovation, learning, natural resource management,
personality, policy, psychology, social issues, sociology, trials.</td></tr><tr><th valign="top" class="ep_row">Subjects:</th><td valign="top" class="ep_row"><a href="http://eprints.utas.edu.au/view/subjects/300000.html">300000 Agricultural, Veterinary and Environmental Sciences</a><br /><a href="http://eprints.utas.edu.au/view/subjects/300200.html">300000 Agricultural, Veterinary and Environmental Sciences > 300200 Crop and Pasture Production</a></td></tr><tr><th valign="top" class="ep_row">ID Code:</th><td valign="top" class="ep_row">2666</td></tr><tr><th valign="top" class="ep_row">Deposited By:</th><td valign="top" class="ep_row"><span class="ep_name_citation"><span class="person_name">Scholarly Publications Librarian</span></span></td></tr><tr><th valign="top" class="ep_row">Deposited On:</th><td valign="top" class="ep_row">11 Dec 2007 16:00</td></tr><tr><th valign="top" class="ep_row">Last Modified:</th><td valign="top" class="ep_row">09 Jan 2008 02:30</td></tr><tr><th valign="top" class="ep_row">ePrint Statistics:</th><td valign="top" class="ep_row"><a target="ePrintStats" href="/es/index.php?action=show_detail_eprint;id=2666;">View statistics for this ePrint</a></td></tr></table><p align="right">Repository Staff Only: <a href="http://eprints.utas.edu.au/cgi/users/home?screen=EPrint::View&eprintid=2666">item control page</a></p>
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