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<meta content="Pandian, J. Rajendran" name="eprints.creators_name" />
<meta content="Robertson, Paul L." name="eprints.creators_name" />
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<meta content="Paul.Robertson@utas.edu.au" name="eprints.creators_id" />
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<meta content="2007-07-26" name="eprints.datestamp" />
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<meta content="Why look for a mirage when you already have an oasis?" name="eprints.title" />
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<meta content="The theoretical elegance of economic theory in general has inspired many strategic management researchers to examine the possibilities of building theories of competitive strategy by applying economic principles to competitive decisions. In this paper, we argue that the integration of economic perspective is not feasible. Also, we argue that the theories built on strategic management perspectives are superior to those built on economic theory and hence we should not worry about integrating these two competing perspectives. We also point to the issues raised by these attempts at integration and point out the difficulties involved. Our arguments are supported by other researchers who have attempted to reconcile differences in various economic traditions. Hence, we ask why we should search for a mirage (though one might imagine it to be an oasis) while we are already at an oasis!" name="eprints.abstract" />
<meta content="2003-06" name="eprints.date" />
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<meta content="Managerial and Decision Economics" name="eprints.publication" />
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<meta content="Afuah A. 1998. Innovation Management: Strategies, Implementation and Profits. Oxford University Press: New York.
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Robertson, PL, Yu TF. 2001. Firm strategy, innovation, and consumer demand: an Austrian evolutionary perspective. Managerial and Decision Economics 22: 183-199.
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<meta content="The theoretical elegance of economic theory in general has inspired many strategic management researchers to examine the possibilities of building theories of competitive strategy by applying economic principles to competitive decisions. In this paper, we argue that the integration of economic perspective is not feasible. Also, we argue that the theories built on strategic management perspectives are superior to those built on economic theory and hence we should not worry about integrating these two competing perspectives. We also point to the issues raised by these attempts at integration and point out the difficulties involved. Our arguments are supported by other researchers who have attempted to reconcile differences in various economic traditions. Hence, we ask why we should search for a mirage (though one might imagine it to be an oasis) while we are already at an oasis!" name="DC.description" />
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<h1 class="ep_tm_pagetitle">Why look for a mirage when you already have an oasis?</h1>
<p style="margin-bottom: 1em" class="not_ep_block"><span class="person_name">Pandian, J. Rajendran</span> and <span class="person_name">Robertson, Paul L.</span> (2003) <xhtml:em>Why look for a mirage when you already have an oasis?</xhtml:em> Managerial and Decision Economics, 24 (4). pp. 325-334. ISSN 0143-6570</p><p style="margin-bottom: 1em" class="not_ep_block"></p><table style="margin-bottom: 1em" class="not_ep_block"><tr><td valign="top" style="text-align:center"><a href="http://eprints.utas.edu.au/1441/1/PR12.pdf"><img alt="[img]" src="http://eprints.utas.edu.au/style/images/fileicons/application_pdf.png" class="ep_doc_icon" border="0" /></a></td><td valign="top"><a href="http://eprints.utas.edu.au/1441/1/PR12.pdf"><span class="ep_document_citation">PDF</span></a> - Full text restricted - Requires a PDF viewer<br />123Kb</td></tr></table><p style="margin-bottom: 1em" class="not_ep_block">Official URL: <a href="http://dx.doi.org/10.1002/mde.1118">http://dx.doi.org/10.1002/mde.1118</a></p><div class="not_ep_block"><h2>Abstract</h2><p style="padding-bottom: 16px; text-align: left; margin: 1em auto 0em auto">The theoretical elegance of economic theory in general has inspired many strategic management researchers to examine the possibilities of building theories of competitive strategy by applying economic principles to competitive decisions. In this paper, we argue that the integration of economic perspective is not feasible. Also, we argue that the theories built on strategic management perspectives are superior to those built on economic theory and hence we should not worry about integrating these two competing perspectives. We also point to the issues raised by these attempts at integration and point out the difficulties involved. Our arguments are supported by other researchers who have attempted to reconcile differences in various economic traditions. Hence, we ask why we should search for a mirage (though one might imagine it to be an oasis) while we are already at an oasis!</p></div><table style="margin-bottom: 1em" cellpadding="3" class="not_ep_block" border="0"><tr><th valign="top" class="ep_row">Item Type:</th><td valign="top" class="ep_row">Article</td></tr><tr><th valign="top" class="ep_row">Additional Information:</th><td valign="top" class="ep_row">Definitive version available online at http://www.interscience.wiley.com</td></tr><tr><th valign="top" class="ep_row">Keywords:</th><td valign="top" class="ep_row">Economic theory; strategic management; competitive advantage; management theory</td></tr><tr><th valign="top" class="ep_row">Subjects:</th><td valign="top" class="ep_row"><a href="http://eprints.utas.edu.au/view/subjects/340100.html">340000 Economics > 340100 Economic Theory</a></td></tr><tr><th valign="top" class="ep_row">ID Code:</th><td valign="top" class="ep_row">1441</td></tr><tr><th valign="top" class="ep_row">Deposited By:</th><td valign="top" class="ep_row"><span class="ep_name_citation"><span class="person_name">Ms Sophie Jerrim</span></span></td></tr><tr><th valign="top" class="ep_row">Deposited On:</th><td valign="top" class="ep_row">26 Jul 2007</td></tr><tr><th valign="top" class="ep_row">Last Modified:</th><td valign="top" class="ep_row">09 Jan 2008 02:30</td></tr><tr><th valign="top" class="ep_row">ePrint Statistics:</th><td valign="top" class="ep_row"><a target="ePrintStats" href="/es/index.php?action=show_detail_eprint;id=1441;">View statistics for this ePrint</a></td></tr></table><p align="right">Repository Staff Only: <a href="http://eprints.utas.edu.au/cgi/users/home?screen=EPrint::View&eprintid=1441">item control page</a></p>
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