<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html>
<head>
<title>UTas ePrints - Preventing alcohol-related harm among Australian rural youth: investigating the 'social norms' approach. Briefing Paper no.1</title>
<script type="text/javascript" src="http://eprints.utas.edu.au/javascript/auto.js"><!-- padder --></script>
<style type="text/css" media="screen">@import url(http://eprints.utas.edu.au/style/auto.css);</style>
<style type="text/css" media="print">@import url(http://eprints.utas.edu.au/style/print.css);</style>
<link rel="icon" href="/images/eprints/favicon.ico" type="image/x-icon" />
<link rel="shortcut icon" href="/images/eprints/favicon.ico" type="image/x-icon" />
<link rel="Top" href="http://eprints.utas.edu.au/" />
<link rel="Search" href="http://eprints.utas.edu.au/cgi/search" />
<meta content="Cook, Clarissa Jane" name="eprints.creators_name" />
<meta content="monograph" name="eprints.type" />
<meta content="2007-03-29" name="eprints.datestamp" />
<meta content="2008-01-08 15:30:00" name="eprints.lastmod" />
<meta content="show" name="eprints.metadata_visibility" />
<meta content="Preventing alcohol-related harm among Australian rural youth: investigating the 'social norms' approach. Briefing Paper no.1 " name="eprints.title" />
<meta content="pub" name="eprints.ispublished" />
<meta content="390400" name="eprints.subjects" />
<meta content="public" name="eprints.full_text_status" />
<meta content="discussion_paper" name="eprints.monograph_type" />
<meta content="high-risk drinking, binge drinking, Australian rural youth, remote communities, alcohol abuse, social norms, sustance abuse" name="eprints.keywords" />
<meta content="The Tasmanian Institute of Law Enforcement Studies (TILES) will be publishing regular Briefing Papers on topics related to the Institute's research program. High risk drinking among young people is recognised as both a health and a community policing issue. As such, TILES and UDRH are planning to collaborate on an innovative research program aimed at preventing alcohol-related harm among Australian rural youth. In this, our first Briefing Paper, Dr Clarissa Cook of the University Department of Rural Health (UDRH) at the University of Tasmania, discusses some key issues surrounding 'risky drinking' and the 'social norms' approach to addressing the problem. This work was also presented at the 8th National Rural Health Conference, Alice Springs, 10-13 March, 2005.
RJ
There is a sense of urgency surrounding a key health problem of our time: high-risk drinking.(1) Misuse of alcohol is responsible for much of the acute and chronic disease burden, and is associated with mental health problems, suicides, and motor vehicle and other accidents.(2-13) Risky drinking among young people, in particular, is widely regarded as an important public health issue not only because of the various harms incurred in the short term, but also because of the multitude of health, personal and social implications that are likely to affect people later in the life-course if such drinking patterns become entrenched.(14) Australian youth in rural and remote communities are of particular concern since they consume alcohol at more harmful levels than their metropolitan counterparts.(15)" name="eprints.abstract" />
<meta content="2005-06" name="eprints.date" />
<meta content="published" name="eprints.date_type" />
<meta content="Tasmanian Institute of Law Enforcement" name="eprints.publisher" />
<meta content="Hobart, Australia" name="eprints.place_of_pub" />
<meta content="8" name="eprints.pages" />
<meta content="Briefing Paper No. 1" name="eprints.id_number" />
<meta content="University of Tasmania" name="eprints.institution" />
<meta content="Tasmanian Institute of Law Enforcement Studies (TILES)" name="eprints.department" />
<meta content="UNSPECIFIED" name="eprints.thesis_type" />
<meta content="http://www.utas.edu.au/tiles/publications_and_reports/briefing_papers/Briefing%20Paper%20No%201.pdf" name="eprints.official_url" />
<meta content="References1. NHMRC, 2001. National Alcohol Guidelines: risks and benefits of consumption. Canberra: Commonwealth Department of Health and Aged Care.2. Australian Institute of Health and Welfare, 1999. Drug Use in Australia and its Health Impact. Canberra: Australian Institute of Health and Welfare.3. Baker S, O'Neill B, Ginsburg M, Li M, 1992. The Injury Fact Book. New York: Oxford University Press.4. Chikritzhs T, Catalano P, Stockwell T, Donath S, Ngo H, Young D, Matthews S, 2003. Australian Alcohol Indicators 1990-2001. Perth: National Drug Research Institute, Curtin University of Technology and Turning Point Alcohol and Drug Centre.5. Collins J, Messerschmidt P, 1993. Epidemiology of Alcohol-related Violence. Alcohol Health and Research World 17: 93-100.6. d'Abbs P, Hunter E, Reser J, Martin D, 1994. Alcohol Related Violence in Aboriginal and Torres Strait Islander Communities: a literature review. Canberra: Australian Government Publishing Service.7. Heale P, Chikritzhs T, Jonas H, Stockwell T, Dietze P, 2002. Estimated alcohol-caused deaths in Australia, 1990-1997. Drug and Alcohol Review 21: 121-129.8. Jonas H, Dobson A, Brown W, 2000. Patterns of alcohol consumption in young Australian women: socio-demographic factors, health-related behavious and physical health. Australian and New Zealand Journal of Public Health 24: 185-191.9. Mason G, Wilson P, 1989. Alcohol and Crime. Canberra: Australian Institute of Criminology.10. McBride N, Farringdon F, Midford R, 2000. What harms do young Australians experience in alcohol use situations. Australian and New Zealand Journal of Public Health 21: 54-59.11. Fombonne E, 1998. Suicidal behaviours in vulnerable adolescents: Timetrends and their correlates. British Journal of Psychiatry: 154-159.12. Hall W, Farrell M, 1997. Co-morbidity between substance use and other mental disorders. Sydney: National Drug and Alcohol Research Centre.13. White J, Humeniuk R, 1994. Alcohol Misuse and Violence: Exploring the Relationship. Adelaide: The Drug Offensive, National Symposium on Alcohol Misuse and Violence.14. Loxley W, Tombourou J, Stockwell T, Haines B, Scott K, Godfrey C, Waters E, Patton G, Fordham R, Gray D, Marshall J, Ryder D, Saggers S, Sanci S, Williams L, 2004. The prevention of substance abuse, risk and harm in Australia: a review of the evidence: National Drug Research Institute.15. Williams P, 1999. Alcohol-related Social Disorder and Rural Youth: Part 1 - Victims. Canberra: Australian Institute of Criminology.16. Keeling R, 2000. The Political, Social and Public Health Problems of Binge Drinking in College. Journal of American College Health 48: 195-198.17. Steffian G, 1999. Correction of Normative Misperceptions: An Alcohol Abuse Prevention Program. Journal of Drug Education 29: 115-138.18. Perkins H, editor, 2003. The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counsellors and Clinicians. San Francisco: Jossey Bass.19. Hogan J, 2002. Substance Abuse Prevention : The Intersection of Science and Practice. Boston: Allyn & Bacon.20. Midford R, Munro G, McBride N, Ladzinski U, 2002. Principles that underpin effective school-based drug education. Journal of Drug Education 32: 363-386.21. Borsari B, Carey K, 2001. Peer influences on college drinking: a review of the research. Journal of Substance Abuse 13: 391-424.22. d'Abbs P, 2002. Silence of the sociologists: Indigenous alcohol use, harm minimisation and social control. Health Sociology Review10: 33-52.23. Perkins W, 1997. College student misperceptions of alcohol and other drug norms among peers: exploring causes, consequences, and implications for prevention programs. Designing alcohol and other drug prevention programs in higher education: bringing theory into practice. Newton, Mass: Higher Education Center for Alcohol and other Drug Prevention.24. Beck K, Treiman K, 1996. The Relationship of Social Context of Drinking, Perceived Social Norms, and Parental Influence to Various Drinking Patterns of Adolescents. Addictive Behaviors 21: 633-644.25. Merton R, 1957. The Self-Fulfilling Prophecy. Social Theory and Social Structure. New York: Free Press.26. Thombs D, Wolcott B, Farkash L, 1997. Social Context, Perceived Norm and Drinking Behavior in Young People. Journal of Substance Abuse 9: 257-267.27. Page R, Scanlan A, Gilbert L, 1999. Relationship of the estimation of binge drinking among college students and personal participation in binge drinking: Implications for health education and promotion. Journal of Health Education 30: 98-103.28. Weschler H, 2004. Colleges Respond to Student Binge Drinking: Reducing Student Demand or Limiting Access. Journal of American College Health 52: 159-168.
Briefing Paper No.1 June 2005
7
29. Glider P, Midyett S, Mills-Novoa B, Johannessen K, Collins C, 2001. Challenging the collegiate rite of passage: a campus-wide social marketing media campaign to reduce binge-drinking. Journal of Drug Education 31: 207-220.30. Haines M P, 1996. A social norms approach to preventing binge drinking at colleges and universities. Newton, MA: Higher Education Centre for Alcohol and other Drug Prevention, Education Development Center Inc. 31. Peeler M, Far J, Miller J, Brigham T, 2000. An analysis of the effects of a program to reduce heavy drinking among college students. Journal of Alcohol and Drug Education 45: 39-54.32. Linkenbach J, 1999. Imaginary peers and the reign of error. Prevention Connection 3: 1-5.33. Johannessen K, Collins C, Mills-Novoa B, Glider P, 1999. A Practical Guide to Alcohol Abuse Prevention: A Campus Case Study in implementing social norms and environmental management approaches. Tucson, Arizona: Campus Health Service, University of Arizona.34. Perkins H, Linkenbach J, 2003. Harvard Study of Social Norms Deserves "F" Grade for Flawed Research Design.University of Florida:Alcohol Problems and Drug Committee. <http://www.ufsa.ufl.edu/OVP/alcohol/news/harvard_social.html >.35. Werch C, 2000. Results of a social norm intervention to prevent binge-drinking among first-year residential college students. Journal of American College Health 49: 85-92.36. Clapp J, Lange J, Russe C, Shillington A, Voas R, 2003. A failed social marketing campaign. Journal of Studies on Alcohol 64: 409-414.37. Trockel M, Williams S, Reis J, 2003. Considerations for more effective Social Norms Based Alcohol Education on Campus: An Analysis of Different Theoretical Conceptualizations in Predicting Drinking Among Fraternity Men. Journal of Studies on Alcohol 64: 50-59.38. Roche A, Evans K, Stanton W, 1997. Harm reduction: roads less travelled to the Holy Grail. Addiction 92: 1207-1212.39. Wink W, 1996. Getting off drugs: the legalisation option. Friends Journal.40. Single E, Rohl T, 1997. The National Drug Strategy: Mapping the future. An evaluation of the National Drug Strategy 1993-1997: Ministerial Council on Drug Strategy. Canberra: Australian Government Publishing Service. 41. Duncan D, Nicholson T, Clifford P, Hawkins W, Petosa R, 1994. Harm reduction: an emerging new paradigm for drug education. Journal of Drug Education 24: 281-290.42. Plant M, Single E, Stockwell T, 1997. Introduction: Harm minimisation and alcohol. In: Plant M, Single E, Stockwell T, editors. Alcohol: Minimising the Harm. London: Freedom Association Books.43. Roche A, Stockwell T, 2004. Putting prevention back on the agenda. Drug and Alcohol Review 23: 3-4.44. Johnston L, O'Malley P, Bachman J, 1989. Drug Use, Drinking and Smoking: National Survey Results from High School, College and Young Adult Populations, 1975-1988. Washington, DC: National Institute on Drug Abuse. 45. Dielman T, 1994. School-based research on the prevention of adolescent alcohol use and misuse: Methodological issues and advances. Journal of Research on Adolescence 4: 271-293.46. Duncan T, Duncan S, Hops H, 1994. The effects of family cohesiveness and peer encouragement on the development of adolescent alcohol use: A cohort-sequential approach to the analysis of longitudinal data. Journal of Studies on Alcohol 55: 588-599.47. Midford R, Stockwell T, Gray D, 2002. Prevention of alcohol-related harm: community-based interventions. National Alcohol Research Agenda: A Supporting Paper to the National Alcohol Strategy A Plan for Action 2001 to 2003-4. Canberra: Publications Production Unit, Commonwealth Department of Health and Ageing, p. 91-99.48. Rohrbach L, Hodgson C, Broder B, Montgomery S, Flay B, Hansen W, Pentz M, 1994. Parental participation in drug use prevention: Results from the Midwestern Prevention Project. Journal of Research on Adolescence 4: 295-317.49. Beck K, Lockhart S, 1992. A model of parental involvement in adolescent drinking and driving. Journal of Youth and Adolescence 21: 35-51.50. Hancock H, Henry N, 2003. Perceptions, norms and tobacco use in college residence hall freshmen: evaluation of a social norms marketing intervention. In: Perkins HW, editor. The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counsellors and Clinicians. San Francisco: Jossey Bass, p. 247-258.51. O'Leary C, 2002. Prevention of alcohol-related harm: early childhood and adolescent risk and protective factors. Canberra: Publications Production Unit, Commonwealth Department of Health and Ageing.52. Perry C, Kelder S, 1992. Prevention. Annual Review of Addictions Research and Treatment: 453-472.53. Perry C, Williams C, Veblen-Mortenson S, Toomey T, Komro K, Anstine P, McGovern P, Finnegan J, Forster J, Wagenaar A, Wolfson M, 1996. Project Northland: Outcomes of a community-wide alcohol use prevention program during early adolescence. American Journal of Public Health 86: 956-965.54. Linkenbach J, Perkins HW, 2003. MOST of Us are Tobacco Free: An eight-month social norms marketing campaign reducing youth initiation of smoking in Montana. Perkins HW, editor. The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counsellors and Clinicians. San Francisco: Jossey Bass, p. 247-258.55. Fabiano P, 2000. Using a Social Norms approach for building just and non-violent communities.Third Annual Conference on Social Norms: Science-based prevention from theory to practice. Denver, Colorado.
Briefing Paper No.1 June 2005
8
Smolinsky T, 2002. What do we really think?: A group exercise to increase heterosexual ally behavior. The Report on Social Norms. Little Falls, NJ: Paperclip Communications.57. Berkowitz A, 2002. Fostering Men's Responsibility for Preventing Sexual Assault. Schewe P, editor. Preventing Violence in Relationships: Interventions Across the Life Span. Washington, D.C. 58. Bruce S, 2002. The 'A Man'campaign: Marketing social norms to men to prevent sexual assault. The Report on Social Norms. Little Falls, NJ: PaperClip Communications.59. Commonwealth of Australia, 2002. National Alcohol Research Agenda: A Supporting Paper to the National Alcohol Strategy A Plan for Action 2001 to 2003-4. Canberra: Publications Production Unit, Commonwealth Department of Health and Ageing.60. Roche A, Stockwell T, 2002. Prevention of alcohol-related harm: public policy and health. National Alcohol Research Agenda: A Supporting Paper to the National Alcohol Strategy A Plan for Action 2001 to 2003-4. Canberra: Publications Production Unit, Commonwealth Department of Health and Ageing, p. 57-73." name="eprints.referencetext" />
<meta content="Cook, Clarissa Jane (2005) Preventing alcohol-related harm among Australian rural youth: investigating the 'social norms' approach. Briefing Paper no.1. Discussion Paper. Tasmanian Institute of Law Enforcement, Hobart, Australia." name="eprints.citation" />
<meta content="http://eprints.utas.edu.au/805/1/Briefing%2520Paper%2520No%25201.pdf" name="eprints.document_url" />
<link rel="schema.DC" href="http://purl.org/DC/elements/1.0/" />
<meta content="Preventing alcohol-related harm among Australian rural youth: investigating the 'social norms' approach. Briefing Paper no.1 " name="DC.title" />
<meta content="Cook, Clarissa Jane" name="DC.creator" />
<meta content="390400 Law Enforcement" name="DC.subject" />
<meta content="The Tasmanian Institute of Law Enforcement Studies (TILES) will be publishing regular Briefing Papers on topics related to the Institute's research program. High risk drinking among young people is recognised as both a health and a community policing issue. As such, TILES and UDRH are planning to collaborate on an innovative research program aimed at preventing alcohol-related harm among Australian rural youth. In this, our first Briefing Paper, Dr Clarissa Cook of the University Department of Rural Health (UDRH) at the University of Tasmania, discusses some key issues surrounding 'risky drinking' and the 'social norms' approach to addressing the problem. This work was also presented at the 8th National Rural Health Conference, Alice Springs, 10-13 March, 2005.
RJ
There is a sense of urgency surrounding a key health problem of our time: high-risk drinking.(1) Misuse of alcohol is responsible for much of the acute and chronic disease burden, and is associated with mental health problems, suicides, and motor vehicle and other accidents.(2-13) Risky drinking among young people, in particular, is widely regarded as an important public health issue not only because of the various harms incurred in the short term, but also because of the multitude of health, personal and social implications that are likely to affect people later in the life-course if such drinking patterns become entrenched.(14) Australian youth in rural and remote communities are of particular concern since they consume alcohol at more harmful levels than their metropolitan counterparts.(15)" name="DC.description" />
<meta content="Tasmanian Institute of Law Enforcement" name="DC.publisher" />
<meta content="2005-06" name="DC.date" />
<meta content="Report" name="DC.type" />
<meta content="NonPeerReviewed" name="DC.type" />
<meta content="application/pdf" name="DC.format" />
<meta content="http://eprints.utas.edu.au/805/1/Briefing%2520Paper%2520No%25201.pdf" name="DC.identifier" />
<meta content="http://www.utas.edu.au/tiles/publications_and_reports/briefing_papers/Briefing%20Paper%20No%201.pdf" name="DC.relation" />
<meta content="Cook, Clarissa Jane (2005) Preventing alcohol-related harm among Australian rural youth: investigating the 'social norms' approach. Briefing Paper no.1. Discussion Paper. Tasmanian Institute of Law Enforcement, Hobart, Australia." name="DC.identifier" />
<meta content="http://eprints.utas.edu.au/805/" name="DC.relation" />
<link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/805/BibTeX/epprod-eprint-805.bib" title="BibTeX" type="text/plain" />
<link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/805/ContextObject/epprod-eprint-805.xml" title="OpenURL ContextObject" type="text/xml" />
<link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/805/ContextObject::Dissertation/epprod-eprint-805.xml" title="OpenURL Dissertation" type="text/xml" />
<link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/805/ContextObject::Journal/epprod-eprint-805.xml" title="OpenURL Journal" type="text/xml" />
<link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/805/DC/epprod-eprint-805.txt" title="Dublin Core" type="text/plain" />
<link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/805/DIDL/epprod-eprint-805.xml" title="DIDL" type="text/xml" />
<link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/805/EndNote/epprod-eprint-805.enw" title="EndNote" type="text/plain" />
<link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/805/HTML/epprod-eprint-805.html" title="HTML Citation" type="text/html; charset=utf-8" />
<link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/805/METS/epprod-eprint-805.xml" title="METS" type="text/xml" />
<link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/805/MODS/epprod-eprint-805.xml" title="MODS" type="text/xml" />
<link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/805/RIS/epprod-eprint-805.ris" title="Reference Manager" type="text/plain" />
<link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/805/Refer/epprod-eprint-805.refer" title="Refer" type="text/plain" />
<link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/805/Simple/epprod-eprint-805text" title="Simple Metadata" type="text/plain" />
<link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/805/Text/epprod-eprint-805.txt" title="ASCII Citation" type="text/plain; charset=utf-8" />
<link rel="alternate" href="http://eprints.utas.edu.au/cgi/export/805/XML/epprod-eprint-805.xml" title="EP3 XML" type="text/xml" />
</head>
<body bgcolor="#ffffff" text="#000000" onLoad="loadRoutine(); MM_preloadImages('images/eprints/ePrints_banner_r5_c5_f2.gif','images/eprints/ePrints_banner_r5_c7_f2.gif','images/eprints/ePrints_banner_r5_c8_f2.gif','images/eprints/ePrints_banner_r5_c9_f2.gif','images/eprints/ePrints_banner_r5_c10_f2.gif','images/eprints/ePrints_banner_r5_c11_f2.gif','images/eprints/ePrints_banner_r6_c4_f2.gif')">
<div class="ep_noprint"><noscript><style type="text/css">@import url(http://eprints.utas.edu.au/style/nojs.css);</style></noscript></div>
<table width="795" border="0" cellspacing="0" cellpadding="0">
<tr>
<td><script language="JavaScript1.2">mmLoadMenus();</script>
<table border="0" cellpadding="0" cellspacing="0" width="795">
<!-- fwtable fwsrc="eprints_banner_final2.png" fwbase="ePrints_banner.gif" fwstyle="Dreamweaver" fwdocid = "1249563342" fwnested="0" -->
<tr>
<td><img src="/images/eprints/spacer.gif" width="32" height="1" border="0" alt="" /></td>
<td><img src="/images/eprints/spacer.gif" width="104" height="1" border="0" alt="" /></td>
<td><img src="/images/eprints/spacer.gif" width="44" height="1" border="0" alt="" /></td>
<td><img src="/images/eprints/spacer.gif" width="105" height="1" border="0" alt="" /></td>
<td><img src="/images/eprints/spacer.gif" width="41" height="1" border="0" alt="" /></td>
<td><img src="/images/eprints/spacer.gif" width="16" height="1" border="0" alt="" /></td>
<td><img src="/images/eprints/spacer.gif" width="68" height="1" border="0" alt="" /></td>
<td><img src="/images/eprints/spacer.gif" width="68" height="1" border="0" alt="" /></td>
<td><img src="/images/eprints/spacer.gif" width="68" height="1" border="0" alt="" /></td>
<td><img src="/images/eprints/spacer.gif" width="82" height="1" border="0" alt="" /></td>
<td><img src="/images/eprints/spacer.gif" width="69" height="1" border="0" alt="" /></td>
<td><img src="/images/eprints/spacer.gif" width="98" height="1" border="0" alt="" /></td>
<td><img src="/images/eprints/spacer.gif" width="1" height="1" border="0" alt="" /></td>
</tr>
<tr>
<td colspan="12"><img name="ePrints_banner_r1_c1" src="/images/eprints/ePrints_banner_r1_c1.gif" width="795" height="10" border="0" alt="" /></td>
<td><img src="/images/eprints/spacer.gif" width="1" height="10" border="0" alt="" /></td>
</tr>
<tr>
<td rowspan="6"><img name="ePrints_banner_r2_c1" src="/images/eprints/ePrints_banner_r2_c1.gif" width="32" height="118" border="0" alt="" /></td>
<td rowspan="5"><a href="http://www.utas.edu.au/"><img name="ePrints_banner_r2_c2" src="/images/eprints/ePrints_banner_r2_c2.gif" width="104" height="103" border="0" alt="" /></a></td>
<td colspan="10"><img name="ePrints_banner_r2_c3" src="/images/eprints/ePrints_banner_r2_c3.gif" width="659" height="41" border="0" alt="" /></td>
<td><img src="/images/eprints/spacer.gif" width="1" height="41" border="0" alt="" /></td>
</tr>
<tr>
<td colspan="3"><a href="http://eprints.utas.edu.au/"><img name="ePrints_banner_r3_c3" src="/images/eprints/ePrints_banner_r3_c3.gif" width="190" height="31" border="0" alt="" /></a></td>
<td rowspan="2" colspan="7"><img name="ePrints_banner_r3_c6" src="/images/eprints/ePrints_banner_r3_c6.gif" width="469" height="37" border="0" alt="" /></td>
<td><img src="/images/eprints/spacer.gif" width="1" height="31" border="0" alt="" /></td>
</tr>
<tr>
<td colspan="3"><img name="ePrints_banner_r4_c3" src="/images/eprints/ePrints_banner_r4_c3.gif" width="190" height="6" border="0" alt="" /></td>
<td><img src="/images/eprints/spacer.gif" width="1" height="6" border="0" alt="" /></td>
</tr>
<tr>
<td colspan="2"><img name="ePrints_banner_r5_c3" src="/images/eprints/ePrints_banner_r5_c3.gif" width="149" height="1" border="0" alt="" /></td>
<td rowspan="2" colspan="2"><a href="/information.html" onMouseOut="MM_swapImgRestore();MM_startTimeout()" onMouseOver="MM_showMenu(window.mm_menu_0821132634_0,0,25,null,'ePrints_banner_r5_c5');MM_swapImage('ePrints_banner_r5_c5','','/images/eprints/ePrints_banner_r5_c5_f2.gif',1);"><img name="ePrints_banner_r5_c5" src="/images/eprints/ePrints_banner_r5_c5.gif" width="57" height="25" border="0" alt="About" /></a></td>
<td rowspan="2"><a href="/view/" onMouseOut="MM_swapImgRestore();MM_startTimeout()" onMouseOver="MM_showMenu(window.mm_menu_0821133021_1,0,25,null,'ePrints_banner_r5_c7');MM_swapImage('ePrints_banner_r5_c7','','/images/eprints/ePrints_banner_r5_c7_f2.gif',1);"><img name="ePrints_banner_r5_c7" src="/images/eprints/ePrints_banner_r5_c7.gif" width="68" height="25" border="0" alt="Browse" /></a></td>
<td rowspan="2"><a href="/perl/search/simple" onMouseOut="MM_swapImgRestore();MM_startTimeout()" onMouseOver="MM_showMenu(window.mm_menu_0821133201_2,0,25,null,'ePrints_banner_r5_c8');MM_swapImage('ePrints_banner_r5_c8','','/images/eprints/ePrints_banner_r5_c8_f2.gif',1);"><img name="ePrints_banner_r5_c8" src="/images/eprints/ePrints_banner_r5_c8.gif" width="68" height="25" border="0" alt="Search" /></a></td>
<td rowspan="2"><a href="/perl/register" onMouseOut="MM_swapImgRestore();MM_startTimeout();" onMouseOver="MM_showMenu(window.mm_menu_1018171924_3,0,25,null,'ePrints_banner_r5_c9');MM_swapImage('ePrints_banner_r5_c9','','/images/eprints/ePrints_banner_r5_c9_f2.gif',1);"><img name="ePrints_banner_r5_c9" src="/images/eprints/ePrints_banner_r5_c9.gif" width="68" height="25" border="0" alt="register" /></a></td>
<td rowspan="2"><a href="/perl/users/home" onMouseOut="MM_swapImgRestore();MM_startTimeout()" onMouseOver="MM_showMenu(window.mm_menu_0821133422_4,0,25,null,'ePrints_banner_r5_c10');MM_swapImage('ePrints_banner_r5_c10','','/images/eprints/ePrints_banner_r5_c10_f2.gif',1);"><img name="ePrints_banner_r5_c10" src="/images/eprints/ePrints_banner_r5_c10.gif" width="82" height="25" border="0" alt="user area" /></a></td>
<td rowspan="2"><a href="/help/" onMouseOut="MM_swapImgRestore();MM_startTimeout()" onMouseOver="MM_showMenu(window.mm_menu_0821133514_5,0,25,null,'ePrints_banner_r5_c11');MM_swapImage('ePrints_banner_r5_c11','','/images/eprints/ePrints_banner_r5_c11_f2.gif',1);"><img name="ePrints_banner_r5_c11" src="/images/eprints/ePrints_banner_r5_c11.gif" width="69" height="25" border="0" alt="Help" /></a></td>
<td rowspan="3" colspan="4"><img name="ePrints_banner_r5_c12" src="/images/eprints/ePrints_banner_r5_c12.gif" width="98" height="40" border="0" alt="" /></td>
<td><img src="/images/eprints/spacer.gif" width="1" height="1" border="0" alt="" /></td>
</tr>
<tr>
<td rowspan="2"><img name="ePrints_banner_r6_c3" src="/images/eprints/ePrints_banner_r6_c3.gif" width="44" height="39" border="0" alt="ePrints home" /></td>
<td><a href="/" onMouseOut="MM_swapImgRestore()" onMouseOver="MM_swapImage('ePrints_banner_r6_c4','','/images/eprints/ePrints_banner_r6_c4_f2.gif',1);"><img name="ePrints_banner_r6_c4" src="/images/eprints/ePrints_banner_r6_c4.gif" width="105" height="24" border="0" alt="ePrints home" /></a></td>
<td><img src="/images/eprints/spacer.gif" width="1" height="24" border="0" alt="" /></td>
</tr>
<tr>
<td><img name="ePrints_banner_r7_c2" src="/images/eprints/ePrints_banner_r7_c2.gif" width="104" height="15" border="0" alt="" /></td>
<td colspan="8"><img name="ePrints_banner_r7_c4" src="/images/eprints/ePrints_banner_r7_c4.gif" width="517" height="15" border="0" alt="" /></td>
<td><img src="/images/eprints/spacer.gif" width="1" height="15" border="0" alt="" /></td>
</tr>
</table></td>
</tr>
<tr><td><table width="100%" style="font-size: 90%; border: solid 1px #ccc; padding: 3px"><tr>
<td align="left"><a href="http://eprints.utas.edu.au/cgi/users/home">Login</a> | <a href="http://eprints.utas.edu.au/cgi/register">Create Account</a></td>
<td align="right" style="white-space: nowrap">
<form method="get" accept-charset="utf-8" action="http://eprints.utas.edu.au/cgi/search" style="display:inline">
<input class="ep_tm_searchbarbox" size="20" type="text" name="q" />
<input class="ep_tm_searchbarbutton" value="Search" type="submit" name="_action_search" />
<input type="hidden" name="_order" value="bytitle" />
<input type="hidden" name="basic_srchtype" value="ALL" />
<input type="hidden" name="_satisfyall" value="ALL" />
</form>
</td>
</tr></table></td></tr>
<tr>
<td class="toplinks"><!-- InstanceBeginEditable name="content" -->
<div align="center">
<table width="720" class="ep_tm_main"><tr><td align="left">
<h1 class="ep_tm_pagetitle">Preventing alcohol-related harm among Australian rural youth: investigating the 'social norms' approach. Briefing Paper no.1</h1>
<p style="margin-bottom: 1em" class="not_ep_block"><span class="person_name">Cook, Clarissa Jane</span> (2005) <xhtml:em>Preventing alcohol-related harm among Australian rural youth: investigating the 'social norms' approach. Briefing Paper no.1.</xhtml:em> Discussion Paper. Tasmanian Institute of Law Enforcement, Hobart, Australia.</p><p style="margin-bottom: 1em" class="not_ep_block"></p><table style="margin-bottom: 1em" class="not_ep_block"><tr><td valign="top" style="text-align:center"><a onmouseover="EPJS_ShowPreview( event, 'doc_preview_803' );" href="http://eprints.utas.edu.au/805/1/Briefing%2520Paper%2520No%25201.pdf" onmouseout="EPJS_HidePreview( event, 'doc_preview_803' );"><img alt="[img]" src="http://eprints.utas.edu.au/style/images/fileicons/application_pdf.png" class="ep_doc_icon" border="0" /></a><div class="ep_preview" id="doc_preview_803"><table><tr><td><img alt="" src="http://eprints.utas.edu.au/805/thumbnails/1/preview.png" class="ep_preview_image" border="0" /><div class="ep_preview_title">Preview</div></td></tr></table></div></td><td valign="top"><a href="http://eprints.utas.edu.au/805/1/Briefing%2520Paper%2520No%25201.pdf"><span class="ep_document_citation">PDF</span></a> - Requires a PDF viewer<br />462Kb</td></tr></table><p style="margin-bottom: 1em" class="not_ep_block">Official URL: <a href="http://www.utas.edu.au/tiles/publications_and_reports/briefing_papers/Briefing%2520Paper%2520No%25201.pdf">http://www.utas.edu.au/tiles/publications_and_reports/briefing_papers/Briefing%20Paper%20No%201.pdf</a></p><div class="not_ep_block"><h2>Abstract</h2><p style="padding-bottom: 16px; text-align: left; margin: 1em auto 0em auto">The Tasmanian Institute of Law Enforcement Studies (TILES) will be publishing regular Briefing Papers on topics related to the Institute's research program. High risk drinking among young people is recognised as both a health and a community policing issue. As such, TILES and UDRH are planning to collaborate on an innovative research program aimed at preventing alcohol-related harm among Australian rural youth. In this, our first Briefing Paper, Dr Clarissa Cook of the University Department of Rural Health (UDRH) at the University of Tasmania, discusses some key issues surrounding 'risky drinking' and the 'social norms' approach to addressing the problem. This work was also presented at the 8th National Rural Health Conference, Alice Springs, 10-13 March, 2005.
RJ
There is a sense of urgency surrounding a key health problem of our time: high-risk drinking.(1) Misuse of alcohol is responsible for much of the acute and chronic disease burden, and is associated with mental health problems, suicides, and motor vehicle and other accidents.(2-13) Risky drinking among young people, in particular, is widely regarded as an important public health issue not only because of the various harms incurred in the short term, but also because of the multitude of health, personal and social implications that are likely to affect people later in the life-course if such drinking patterns become entrenched.(14) Australian youth in rural and remote communities are of particular concern since they consume alcohol at more harmful levels than their metropolitan counterparts.(15)</p></div><table style="margin-bottom: 1em" cellpadding="3" class="not_ep_block" border="0"><tr><th valign="top" class="ep_row">Item Type:</th><td valign="top" class="ep_row">Report (Discussion Paper)</td></tr><tr><th valign="top" class="ep_row">Keywords:</th><td valign="top" class="ep_row">high-risk drinking, binge drinking, Australian rural youth, remote communities, alcohol abuse, social norms, sustance abuse</td></tr><tr><th valign="top" class="ep_row">Subjects:</th><td valign="top" class="ep_row"><a href="http://eprints.utas.edu.au/view/subjects/390400.html">390000 Law, Justice and Law Enforcement > 390400 Law Enforcement</a></td></tr><tr><th valign="top" class="ep_row">ID Code:</th><td valign="top" class="ep_row">805</td></tr><tr><th valign="top" class="ep_row">Deposited By:</th><td valign="top" class="ep_row"><span class="ep_name_citation"><span class="person_name">Ms Susan Robson</span></span></td></tr><tr><th valign="top" class="ep_row">Deposited On:</th><td valign="top" class="ep_row">29 Mar 2007</td></tr><tr><th valign="top" class="ep_row">Last Modified:</th><td valign="top" class="ep_row">09 Jan 2008 02:30</td></tr><tr><th valign="top" class="ep_row">ePrint Statistics:</th><td valign="top" class="ep_row"><a target="ePrintStats" href="/es/index.php?action=show_detail_eprint;id=805;">View statistics for this ePrint</a></td></tr></table><p align="right">Repository Staff Only: <a href="http://eprints.utas.edu.au/cgi/users/home?screen=EPrint::View&eprintid=805">item control page</a></p>
</td></tr></table>
</div>
<!-- InstanceEndEditable --></td>
</tr>
<tr>
<td><!-- #BeginLibraryItem "/Library/footer_eprints.lbi" -->
<table width="795" border="0" align="left" cellpadding="0" class="footer">
<tr valign="top">
<td colspan="2"><div align="center"><a href="http://www.utas.edu.au">UTAS home</a> | <a href="http://www.utas.edu.au/library/">Library home</a> | <a href="/">ePrints home</a> | <a href="/contact.html">contact</a> | <a href="/information.html">about</a> | <a href="/view/">browse</a> | <a href="/perl/search/simple">search</a> | <a href="/perl/register">register</a> | <a href="/perl/users/home">user area</a> | <a href="/help/">help</a></div><br /></td>
</tr>
<tr><td colspan="2"><p><img src="/images/eprints/footerline.gif" width="100%" height="4" /></p></td></tr>
<tr valign="top">
<td width="68%" class="footer">Authorised by the University Librarian<br />
© University of Tasmania ABN 30 764 374 782<br />
<a href="http://www.utas.edu.au/cricos/">CRICOS Provider Code 00586B</a> | <a href="http://www.utas.edu.au/copyright/copyright_disclaimers.html">Copyright & Disclaimers</a> | <a href="http://www.utas.edu.au/accessibility/index.html">Accessibility</a> | <a href="http://eprints.utas.edu.au/feedback/">Site Feedback</a> </td>
<td width="32%"><div align="right">
<p align="right" class="NoPrint"><a href="http://www.utas.edu.au/"><img src="http://www.utas.edu.au/shared/logos/unioftasstrip.gif" alt="University of Tasmania Home Page" width="260" height="16" border="0" align="right" /></a></p>
<p align="right" class="NoPrint"><a href="http://www.utas.edu.au/"><br />
</a></p>
</div></td>
</tr>
<tr valign="top">
<td><p> </p></td>
<td><div align="right"><span class="NoPrint"><a href="http://www.eprints.org/software/"><img src="/images/eprintslogo.gif" alt="ePrints logo" width="77" height="29" border="0" align="bottom" /></a></span></div></td>
</tr>
</table>
<!-- #EndLibraryItem -->
<div align="center"></div></td>
</tr>
</table>
</body>
</html>
