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<meta content="Increasingly, small firms with a history tied to a specific geographic location are having their survival threatened by new and innovative web-based entrants. This paper considers the plight of such firms and proposes an alternative means to reflect on how they may or may not learn about such threats. Adopting an evolutionary perspective, the construct absorptive capacity is used to highlight the deficiencies of current market orientation theory to explain the process of firm learning. The conceptual model of evolutionary potential provides a framework through which both the firm and its owner/s' abilities to learn can be taken into account. " name="eprints.abstract" />
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<h1 class="ep_tm_pagetitle">An Alternative View of Small Firm Adaptation</h1>
<p style="margin-bottom: 1em" class="not_ep_block"><span class="person_name">Jones, Colin D.</span> (2004) <xhtml:em>An Alternative View of Small Firm Adaptation.</xhtml:em> Journal of Small Business and Enterprise Development, 11 (3). pp. 362-370. ISSN 1462-6004</p><p style="margin-bottom: 1em" class="not_ep_block"></p><table style="margin-bottom: 1em" class="not_ep_block"><tr><td valign="top" style="text-align:center"><a href="http://eprints.utas.edu.au/831/1/p362.pdf"><img alt="[img]" src="http://eprints.utas.edu.au/style/images/fileicons/application_pdf.png" class="ep_doc_icon" border="0" /></a></td><td valign="top"><a href="http://eprints.utas.edu.au/831/1/p362.pdf"><span class="ep_document_citation">PDF</span></a> - Full text restricted - Requires a PDF viewer<br />159Kb</td></tr><tr><td valign="top" style="text-align:center"><a onmouseover="EPJS_ShowPreview( event, 'doc_preview_835' );" href="http://eprints.utas.edu.au/831/2/alt-view-p362.pdf" onmouseout="EPJS_HidePreview( event, 'doc_preview_835' );"><img alt="[img]" src="http://eprints.utas.edu.au/style/images/fileicons/application_pdf.png" class="ep_doc_icon" border="0" /></a><div class="ep_preview" id="doc_preview_835"><table><tr><td><img alt="" src="http://eprints.utas.edu.au/831/thumbnails/2/preview.png" class="ep_preview_image" border="0" /><div class="ep_preview_title">Preview</div></td></tr></table></div></td><td valign="top"><a href="http://eprints.utas.edu.au/831/2/alt-view-p362.pdf"><span class="ep_document_citation">PDF (Author version)</span></a> - Requires a PDF viewer<br />79Kb</td></tr></table><p style="margin-bottom: 1em" class="not_ep_block">Official URL: <a href="http://dx.doi.org/10.1108/14626000410551618">http://dx.doi.org/10.1108/14626000410551618</a></p><div class="not_ep_block"><h2>Abstract</h2><p style="padding-bottom: 16px; text-align: left; margin: 1em auto 0em auto">Increasingly, small firms with a history tied to a specific geographic location are having their survival threatened by new and innovative web-based entrants. This paper considers the plight of such firms and proposes an alternative means to reflect on how they may or may not learn about such threats. Adopting an evolutionary perspective, the construct absorptive capacity is used to highlight the deficiencies of current market orientation theory to explain the process of firm learning. The conceptual model of evolutionary potential provides a framework through which both the firm and its owner/s' abilities to learn can be taken into account. </p></div><table style="margin-bottom: 1em" cellpadding="3" class="not_ep_block" border="0"><tr><th valign="top" class="ep_row">Item Type:</th><td valign="top" class="ep_row">Article</td></tr><tr><th valign="top" class="ep_row">Additional Information:</th><td valign="top" class="ep_row">Copyright 2004 Emerald Group. Reproduced in accordance with the publishers policy. The definitive published version is available online at: http://www.emeraldinsight.com/info/journals/jsbed/jsbed.jsp</td></tr><tr><th valign="top" class="ep_row">Keywords:</th><td valign="top" class="ep_row">Small Firms, Market Orientation, Absorptive Capacity, and Evolutionary Theory</td></tr><tr><th valign="top" class="ep_row">Subjects:</th><td valign="top" class="ep_row"><a href="http://eprints.utas.edu.au/view/subjects/350209.html">350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350209 Small Business Management</a><br /><a href="http://eprints.utas.edu.au/view/subjects/350211.html">350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350211 Innovation and Technology Management</a><br /><a href="http://eprints.utas.edu.au/view/subjects/350204.html">350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350204 Marketing and Market Research</a><br /><a href="http://eprints.utas.edu.au/view/subjects/350213.html">350000 Commerce, Management, Tourism and Services > 350200 Business and Management > 350213 Electronic Commerce</a></td></tr><tr><th valign="top" class="ep_row">ID Code:</th><td valign="top" class="ep_row">831</td></tr><tr><th valign="top" class="ep_row">Deposited By:</th><td valign="top" class="ep_row"><span class="ep_name_citation"><span class="person_name">Mr Colin D Jones</span></span></td></tr><tr><th valign="top" class="ep_row">Deposited On:</th><td valign="top" class="ep_row">15 Mar 2007</td></tr><tr><th valign="top" class="ep_row">Last Modified:</th><td valign="top" class="ep_row">09 Jan 2008 02:30</td></tr><tr><th valign="top" class="ep_row">ePrint Statistics:</th><td valign="top" class="ep_row"><a target="ePrintStats" href="/es/index.php?action=show_detail_eprint;id=831;">View statistics for this ePrint</a></td></tr></table><p align="right">Repository Staff Only: <a href="http://eprints.utas.edu.au/cgi/users/home?screen=EPrint::View&eprintid=831">item control page</a></p>
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