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Publications / First_Monday_2017 / images / persona_charts.tex
\documentclass[a4paper]{article}

\usepackage[margin=1in]{geometry}
\usepackage{graphicx}
\usepackage{tikz}
\usepackage{mathpazo}
\usepackage{helvet}

\graphicspath{{images/}}

\newcommand{\Scale}[6]{
    \begin{tikzpicture}[font=\small\sffamily,every node/.style={below=2mm}]
        \node at (0,0) {#1};
        \node at (2,0) {#2};
        \node at (4,0) {#3};
        \node at (6,0) {#4};
        \draw (0,0) -- (6,0);
        \foreach \x in {0,2,4,6} \draw (\x,-0.2) -- (\x,0.2);
        \node[above=1mm] at (#5,0) {\includegraphics[height=5mm,keepaspectratio]{female_red}};
        \node[above=1mm] at (#6,0) {\includegraphics[height=5mm,keepaspectratio]{male_blue}};
    \end{tikzpicture}
    \newpage
}

\newcommand{\Agreement}[2]{
    \Scale{\shortstack{Strongly \\ disagree}}{\shortstack{Somewhat \\ agree}}{Agree}{\shortstack{Strongly \\ agree}}{#1}{#2}
}

\newcommand{\Strength}[2]{
    \Scale{Weak}{\shortstack{Somewhat \\ strong}}{Strong}{\shortstack{Extremely \\ strong}}{#1}{#2}
}

\newcommand{\Frequency}[2]{
    \Scale{Never}{Sometimes}{Frequently}{Always}{#1}{#2}
}

\pagestyle{empty}

\begin{document}

    \raggedright

    % WHO INFLUENCES
    
%     \section*{Who influences Nouf and Ali?}
%     \newpage
    
    % parents
    \Agreement{5.55}{5.3}

    % partner
    \Agreement{5.1}{0.45}

    % friends
    \Agreement{5.6}{5.35}

    % offline network
    \Agreement{5.6}{5.25}

    % religious leaders
    \Agreement{5.25}{2.8}

    % religious teaching
    \Agreement{5.6}{3.85}

    % cultural values & norms
    \Agreement{5.7}{5.4}
    
    % LIFE GOALS
    
%     \section*{Life goals}
%     \newpage
    
    % stable & secure life
    \Agreement{5.7}{5.5}

    % close to & loved by family
    \Agreement{5.8}{5.5}

    % respected by group
    \Agreement{5.8}{5.6}

    % DECISION DRIVERS
    
%     \section*{Decision drivers}
%     \newpage
    
    % more control over data => higher engagement
    \Agreement{5.8}{4.3}

    % less chance of being found => higher chance of use
    \Agreement{5.8}{1.8}

    % access control is important
    \Agreement{5.8}{4.15}

    % EXPERIENCE GOALS
    
%     \section*{Experience goals}
%     \newpage
    
    % reassured about security & privacy
    \Agreement{5.55}{5.2}

    % full control over data & followers
    \Agreement{5.55}{4.9}

    % customise relationship with other users
    \Agreement{5.55}{5.3}

    % END GOALS
    
%     \section*{End goals}
%     \newpage
    
    % keep in touch with offline network
    \Agreement{5.55}{5.3}

    % extend real-world connections
    \Agreement{4.4}{4.1}

    % contact & follow otherwise inaccessible power-holders
    \Agreement{5.5}{5.2}

    % discover new things & ideas
    \Agreement{5.55}{5.3}

    % MOTIVATIONS
    
%     \section*{Motivations}
%     \newpage
    
    % family & friends
    \Strength{5.3}{5.7}
    
    % current events
    \Strength{2.2}{2.6}
    
    % getting information
    \Strength{3.8}{0.1}

    % fun
    \Strength{2.35}{2.15}

    % occupy spare time
    \Strength{0.65}{1.85}

    % ATTITUDE
    
%     \section*{Attitude}
%     \newpage
    
    % social media sacrifices time for real-world socialisation
    \Agreement{5.1}{4.8}
    
    % social media sacrifices quality of interpersonal communication
    \Agreement{3.5}{3.25}
    
    % social media decreases level of spiritual commitment
    \Agreement{3.7}{4.4}

    % BEHAVIOURS
    
%     \section*{Behaviours}
%     \newpage
    
    % record daily activities & events
    \Frequency{5.45}{4.45}
    
    % share religious content
    \Frequency{5.35}{3}
    
    % share landscape photos
    \Frequency{5.35}{5.1}
    
    % share food photos
    \Frequency{5.35}{2.2}
    
    % share personal photos/videos with strangers
    \Frequency{0.1}{5.7}
    
    % share photos of children
    \Frequency{5.45}{1.4}
    
    % post photos of immodestly dressed people
    \Frequency{0.175}{0.225}
    
    % share jokes and funny videos
    \Frequency{3.3}{3.75}
    
    % post political and social opinions
    \Frequency{0.1}{0.45}
    
    % discuss sensitive religious topics
    \Frequency{0.175}{0.225}
    
    % follow religious leaders
    \Frequency{5.05}{2.9}

    % BELIEFS
    
%     \section*{Beliefs}
%     \newpage
    
    % modesty is critical
    \Agreement{5.6}{5.2}
    
    % must avoid social disapproval
    \Agreement{5.65}{5.3}
    
    % social media negatively influences Muslims' attitudes & behaviour
    \Agreement{3.9}{3.45}
    
    % online actions contrary to Islam are sinful
    \Agreement{5.6}{5.2}
    
    % sharing religious content will be rewarded
    \Agreement{5.6}{5.3}
    
    % followers and followees reflect upon me
    \Agreement{5.6}{5.3}

    % ONLINE PROFILE
    
%     \section*{Online profile}
%     \newpage
    
    % ambiguity of online identity
    \Strength{5.35}{2.75}
    
    % availability of personal information
    \Strength{0.35}{1.2}

\end{document}